Super group established in 1987, they are pioneered the manufacture of 3-in-1 beverage products in Southeast Asia and accredited Pioneer Status by the Singapore Economic Development Board for introducing instant cereals in 1994, followed by soluble spray-dried coffee in 1998, and non-dairy creamer in 2003. super group develop and own more than 300 instant beverages and convenient food products which are distributed through an extensive network of sales offices and exclusive distributors strategically located in over 50 countries. Their popular F&B brands include: Super, Owl, Super Power, Café Nova,Coffee King, Gold Eagle, Negresco, Eagle King, Yé Yé, Yesté, Liang Bao and Superkids’.
product quality controls are enforced in material handling, sourcing, storage and production procedures under the guidelines of ISO 9001, ISO 22000 and HACCP. In 2010, Super became the first Singapore homegrown instant coffee manufacturer to be awarded the inaugural Food Safety Excellence Gold Award, for achieving Grade “A” Standard in Food Safety and Quality for 15 consecutive years, by the Agri-Food & Veterinary Authority of Singapore.